22 Blogging Facts That Will Blow Your Mind

Fact: Blogs keep growing – in volume & value.

There are 152,000,000 blogs on the internet

The global population of blog readers keeps growing.

There are 31% more bloggers today than there were three years ago.

Most people read blogs more than once/day.

Most people read 5-10 blogs.

Nearly 40% of US companies use blogs for marketing purposes.

2/3 of marketers say their company blog is “critical” or “important” to their business.

FACT: Blogging can really move the needle.

Blog articles influence purchases.

Companies that blog have 55% more website visitors.

B2C companies that blog generate 88% more leads per month than those who do not.

B2B companies that blog generate 67% more leads per month than those who do not.

Companies with >51 blog articles experience a 77% lift in median monthly leads.

Blogging frequency has a direct & significant impact on lead-gen.

FACT: Bloggers are “morning people.”

Morning is the most popular time to read blogs.

Blog reading peaks around 10AM.

Link-sharing among blog readers peaks around 7am.

Commenting on blogs peaks around 8am.

THE BOTTOM LINE: Blog early & often.

Stats and figures provided by HubSpot.

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