Fact: Blogs keep growing – in volume & value.
There are 152,000,000 blogs on the internet
The global population of blog readers keeps growing.
There are 31% more bloggers today than there were three years ago.
Most people read blogs more than once/day.
Most people read 5-10 blogs.
Nearly 40% of US companies use blogs for marketing purposes.
2/3 of marketers say their company blog is “critical” or “important” to their business.
FACT: Blogging can really move the needle.
Blog articles influence purchases.
Companies that blog have 55% more website visitors.
B2C companies that blog generate 88% more leads per month than those who do not.
B2B companies that blog generate 67% more leads per month than those who do not.
Companies with >51 blog articles experience a 77% lift in median monthly leads.
Blogging frequency has a direct & significant impact on lead-gen.
FACT: Bloggers are “morning people.”
Morning is the most popular time to read blogs.
Blog reading peaks around 10AM.
Link-sharing among blog readers peaks around 7am.
Commenting on blogs peaks around 8am.
THE BOTTOM LINE: Blog early & often.
Stats and figures provided by HubSpot.